Sonova officially opened its first Audiology Training Center in Suzhou, Jiangsu Province, China, the company announced. According to the company, the Sonova Global Hearing Institute is a state-of-the-art training center for current and future hearing care professionals and has been established to provide these professionals with the latest theory in hearing rehabilitation practice and the relevant practical experience to promote best practice in China and the Asia Pacific Region.
There is reportedly a severe shortage of audiology experts and hearing care professionals in China and Sonova hopes to improve awareness and enhance the training of clinical practitioners in China. The training facility hosts the latest in audiological assessment equipment for testing of babies through to adults, as well as the latest innovations in educational technology. The center will also be the training ground for the Swiss International Hearing Academy’s full hearing care professional course, which is a blended learning program consisting of web-based learning, face-to-face workshops, practical sessions, and assessments which is expected to start enrolling students in 2018. Cooperations with local and international government and academic institutions open the center facilities to learners in the wider community and international key opinion leaders in the field of audiology, according to Sonova.
“The establishment of the Sonova Audiology Training Center in China is one of the important strategies for the development of Sonova in the Asia Pacific region and reflects our commitment to China and the Asia Pacific market,” said VP of Sonova Asia Pacific, Leonard Marshall. “Through this initiative we create a state-of-the-art practice space for current and future hearing care professionals, and continue to meet customer needs, create a win-win cooperation model for Asia Pacific, and even for the global hearing care industry.”