Category: Webinars

Interacoustics Academy Announces New Webinar Series

The Interacoustics Academy, the technological knowledge center at Interacoustics specialized in audiological and vestibular training, announced that they will host a new series of free, live webinars in Spring 2017. The five planned webinars cover the latest diagnostic insights and clinical trends in audiologic and vestibular technologies and their applications.

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Webinar: A Front Office to Back Office Marketing Approach for Physician and Patient Referrals

A 23-minute webinar about implementing a layered approach to physician and patient marketing using disease state messaging is now available on-demand. In the webinar Brad Dodson and Robert Tysoe explain how to effectively implement a “Disease State Marketing plan” at your practice and target those physician offices that have patients with high co-morbidity correlations with hearing loss. By using a muti-layered approach that involves both your front office, as well as you and/or your professional staff, the presenters demonstrate how to increase the effectiveness of your physician marketing program.

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How Generational Trends Influence Buying Patterns: Consumers, Caregivers, and Professionals

In order to understand how different generations view hearing healthcare professional services—and especially hearing aids—it is necessary to define the generations and look at the social values each has in defining their generation. This article contrasts the Builders (1925-1945) and Baby Boomers (1946-1964) generations and cites implications for caregivers and dispensing professionals.

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