US hearing aid sales increased nominally by 0.8% to 4.77 million units in 2022, compared to the post-pandemic year of 2021, when sales surged by 37%, according to the Hearing Industries Association (HIA).
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After a noticeable drop of hearing aid sales in the year 2020, global annual sales rebounded, in 2021, according to an announcement from the European Hearing Instrument Manufacturers Association (EHIMA). In the last year, the members of EHIMA sold 18.79 million hearing aids in total. Compared to the previous year, sales figures increased by a full 33%, according to EHIMA. This marks a return to the growth path seen before 2020.
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In the first quarter of 2022, hearing aid unit sales increased by 18.4% at the VA and by 5.7% for the private-practice and commercial market. In total, hearing aid sales increased by 7.8% compared to the same period last year when the market first started posting positive sales numbers following the Covid-19 pandemic.
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The US hearing aid market rebounded from a net unit loss of -18% in 2020, which was induced by the pandemic, to a unit increase of 37% in 2021—essentially making what would appear to be a full recovery. In fact, hearing aid sales in 2021 ended up an impressive 12% above pre-pandemic 2019 levels. Pent-up demand is likely to keep fueling hearing aid growth numbers in 2022 for both the private/commercial market and especially the VA.
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Even though any comparison of today’s US hearing aid sales to those of 2020 is bound to involve gaudy numbers—recall that total sales fell by more than half (58.6%) in the second quarter of last year due to the pandemic—statistics from the Hearing Industries Association (HIA) confirm a big comeback.
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The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business. And that means trying to make the most of this period while preparing for the better days to come.
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According to Hearing Industries Association (HIA) statistics, total net hearing aid sales in 2020 reached 3.47 million units, a decrease of 18.0%, with the private/commercial sector experiencing a decrease of 14.2% and the US Department of Veterans Affairs (VA) a decrease of 34.0%. Here is an analysis of hearing aid sales in 2020, including state-by-state unit losses, and what the future might hold in 2021.
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It may not be a miraculous market recovery for the hearing healthcare field, but it’s still very good. Total US hearing aid net unit sales—while still down by -6.2% in the third quarter —made what can be considered a very strong rebound from the -58.6% thumping experienced from April-June (Q2) due to the COVID-19 pandemic. In particular, statistics generated by HIA show that private/commercial sector hearing aid sales actually increased by 0.5% compared to Q3 of last year.
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According to statistics generated by the Hearing Industries Association (HIA), US hearing aid net unit sales decreased by 58.6% in the second quarter of 2020 due to the negative effects of the Covid-19 pandemic and mass shutdowns during March through May.
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As for the current year, due to effects of the coronavirus pandemic, the entire industry has experienced a significant drop in demand.
Read MoreUS hearing aid unit sales dropped off the table after the first week of March. However, even with the “Great Lockdown,” first-quarter US hearing aid unit sales still came in about 1% above the same period last year, according to HIA statistics.
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The key finding, according to BIHIMA, is that NHS Q3 unit sales were 12.9% up on Q3 2018 (and 14% year-to-date). Private unit sales, whilst not as strong as previous quarters this year, were up 2.5% on the same period last year, and up 5.9% year to date.
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According to statistics generated by the Hearing Industries Association (HIA), Washington, DC, overall hearing aid unit sales through the first three quarters of 2019 have increased by 4.9%, with a 4.2% increase in the commercial sector and a 7.9% increase in the VA.
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US hearing aid unit sales during the first half of 2019 increased by 2.7% for the private/commercial sector and 8.5% for the US Department of Veteran Affairs (VA), for a total increase of 3.8% compared to the same period last year. The VA accounted for 1 in 5 (19.5%) of all hearing aids dispensed in the United States in the first half of 2019. RIC-style hearing aids constituted 81.7% of all hearing aids dispensed.
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Hearing aid net unit sales in the United States increased by 2.5% during the first quarter (Q1) of 2019, totaling 1,000,653 units—the second time unit volume has ever exceeded 1 million in a quarter.
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