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Consumer Perceptions of the Impact of Inductively Looped Venues on the Utility of Their Hearing Devices

Telecoils and hearing loops deserve the attention of the hearing industry and hearing care professionals, as these simple devices dramatically increase multiple environmental listening utility (MELU). The findings of this study, presented by 9 experts in the field, clearly demonstrate hearing loop systems dramatically improve consumer experiences with their hearing aids or CIs for nearly all participants. Users reported looped venues significantly improved their speech intelligibility and the sound quality of their hearing device.

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How Generational Trends Influence Buying Patterns: Consumers, Caregivers, and Professionals

In order to understand how different generations view hearing healthcare professional services—and especially hearing aids—it is necessary to define the generations and look at the social values each has in defining their generation. This article contrasts the Builders (1925-1945) and Baby Boomers (1946-1964) generations and cites implications for caregivers and dispensing professionals.

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Advertise With Us The Hearing Review allows innovative marketers to leverage print, online, e-newsletter, and interactive opportunities that maximize marketing dollars and create results-oriented programs. The Hearing Review...

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