Loyalty Marketing Strategies in Hearing Healthcare

We must embrace the new OTC technology because of the role it can play in the service of our patients’ hearing care needs. We can expand the market by providing it as a treatment option. We can implement our patient loyalty programs and make sure we hold on to the FDA-approved hearing aid market that is currently served. These new patients/entrants into our practices should stay loyal to us for all of their fitting needs, trading up when medically necessary, all their lives.