Big box retailers are now a fixture in the hearing healthcare market. Although it may be more difficult to beat them on price, there are many other ways private-practice hearing care professionals are outcompeting these dispensing Goliaths.
This study shows that 97.7% of subjects showed deviations from the NAL-NL2 in excess of 5 dB in both ears—well in excess of the nearly two-thirds of hearing aid fitting errors reported by the now-famous Consumer Reports article of 2009. Research continues to show that hearing aids that provide more real-ear verified aided speech audibility result in better outcomes than hearing aids that do not provide as much aided speech audibility.
