Final Word: Paving the Road to Patient Success When the “New Normal” Is LESS Face-to-Face Service

As the “new normal” becomes less personal face-to-face service in many aspects of our lives, we will need to determine how to best prepare our patients for success. The fact is that today’s hearing aids, as sophisticated as they are, still have the fundamental requirements that hearing aid users have dealt with for decades. The question is how will we provide the service, and set up a system where the patient feels that they are receiving appropriate value for the money they invest in us?