Blog: Gleanings from Bose Leaders about the Bose Hearing Aid

In a conversation with Bose Hearing leaders this week, it became clear that Bose would be borrowing some aspects of their Hearphone technology but not using it as the Bose Hearing Aid. The company views the de novo application as being primarily focused on direct-to-consumer (DTC) distribution, although they do have an interest in the professional channel, and the product is still some ways from becoming available to consumers.