William Demant and Philips Enter into Hearing Aid Branding Partnership

William Demant—parent group of Oticon, Sonic, and Bernafon—has announced a licensing agreement with Philips to bring Philips-branded solutions to hearing healthcare. Combining William Demant’s hearing aid technology with Philips’ global brand presence in healthcare, the cooperation will enrich the hearing healthcare experience and support the healthy lifestyle and active life of even more people with hearing loss, say the companies.