Tag: marketing

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Tell More, Sell More; The Art of Storytelling

It turns out something surprising happens when information comes via a story rather than via simple facts. More of our brains light up. When we hear a story, the neural activity increases fivefold. It’s like turning on all the lights in the house.

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Oticon Marketing Conference Explores Tactics for Growth

More than 160 hearing care professionals participated in the Oticon Drive Marketing Conference, held August 12-14 in Charlotte, NC. The group explored new marketing approaches and tools to accelerate practice growth in today's highly competitive hearing care marketplace.

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