Marketing Tips for Audiologists to Bring in New Business
Changes in the hearing care industry make it imperative for HCPs to adopt unique and innovative strategies to reach their audience.
Changes in the hearing care industry make it imperative for HCPs to adopt unique and innovative strategies to reach their audience.
Michele Ahlman, President and CEO of Clear Sounds.com and “Hearing Review” contributor, has developed a series of business development and marketing vlogs geared toward practice owners who may be looking for ways to promote their product or services.
How will consumers find their way to the delivery model that is appropriate for them?
In this blog post, audiologist, hearing practice owner, and columnist Loleata “Lolly” Wigall shares practical tips from her own experiences in the running, growing, and promoting of a successful hearing practice on a tight budget.
Read MoreOverall, this PBS shows there are ample opportunities for growing a hearing healthcare business for those HCPs who are willing to analyze the data and ask more profound questions than “Why should I care?”
Read MoreEffective marketing requires establishing benchmarks for successful efforts, collecting the data generated by your marketing tactics, and measuring their success or lack thereof through ROI analysis. Ultimately, ROI analysis provides you with the knowledge and ability to adjust your marketing plan to capture beneficial trends or eliminate wasteful spending.
Read MoreAs we consider present and future marketing tactics, we would do well to learn some important lessons from history. This article maps the customer’s journey—looking at Baby Boomers in particular—and reviews some points for engaging the customer of today.
Read MoreMore than 100 hearing care professionals from across the country learned innovative, actionable marketing strategies at the 2014 Oticon Advanced Marketing Boot Camp.
Read MoreCost is frequently the deterrent for many people who know that they need hearing aids. Offering a solid 3rd-party finance partner could be the catalyst in helping people hear better with a payment plan that they can afford.
Read MoreYour goal should be to make sure your website establishes you as a dependable source of information and provides answers for the people searching for hearing care in your marketplace.
Read MoreIn the past few years, the audiology and hearing aid dispensing market has seen a number of big changes, putting a lot of practices under greater pressure.
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