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How Can We Help Patients with Tinnitus When We Don’t Have a Cure?

I often quip that I know how it feels to give birth because I saw my wife do it twice. The point is you can’t truly empathize with someone who is going through such an extremely difficult and painful ordeal. However, I feel inspired by the tenacity and courage exhibited by my patients who suffer from tinnitus. As a professional, it is important to realize we play an important role in providing empathy, hope, and support in bolstering their optimism, persistence, and hard work in trying times.

Playing Different Notes: The Benefits of Motivational Interviewing in Hearing Healthcare

Patients will often remember and appreciate your “bedside manner”– or the way you relate to them in a personal and caring way–over your knowledge, skill, education, and professionalism. Using an improvisational approach to the patient interview may, at times, be cumbersome. However, it is also likely to make your approach to their hearing-related problems more interesting, genuine, and meaningful—for both the patient and you.

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Steering Into the Winds of Change, Part 2: Three Ways to Attract and Retain More Clients

It is not easy to bring patients into the clinic these days. So when a patient does walk through the door of your office, you want to give them an exceptional customer experience. Establishing trust, making the necessary tweaks to achieve a high level of customer satisfaction (delight) at every step, and laying the groundwork for future patient advocacy creates long-term value with your patient, and long-term dividends for your business.

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Steering into the Winds of Change, Part 1

Within the four walls of the clinic you have an opportunity to create impact and gain sustained competitive advantage. After all, your most effective marketing tool–the patient–is right in front of you every day. Nothing is more powerful than patient advocacy. When a client calls your clinic, what experience is that person going to have? Steve Eagon says you are in a position to influence the patient experience and the outcome.

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Right Product; Right Message: A Cognitive-Behavioral Approach to Interacting with Patients

This article is a micro-level analysis of how hearing care professionals can help patients deconstruct their hearing loss and reprogram “wrong messages.” To the extent that a person with hearing loss has internalized negative social norms, a “traditional” audiology or hearing care visit is likely to trigger shame-based self-evaluative cognitions. For example, “I didn’t study properly for the hearing test, therefore I’m unworthy.”

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