State of the Industry Presentation, Part 2 of 5: Price Inelasticity, Unbundling, and Smartphone Apps

This week, in Part 2 of our 5-part "State of the Industry" series, Amyn Amlani, PhD, presents an overview of his research that involves the inelasticity of hearing aid pricing, the advantages of unbundling prices, and how smartphone amplification applications and devices for use as starter hearing aids may reduce the adoption time for consumers who ultimately purchase a hearing aid.