At a grand event during the Patriotic Festival in Virginia Beach, VA, on June 7, the Danish Minister of Defense Claus Hjort Frederiksen awarded GN Hearing’s US President Kim Lody the Diploma of the Danish Export Association and HRH Prince Henrik’s Medal of Honor, GN Hearing announced on its website. This distinguished honor is awarded in recognition of an outstanding effort in promoting and marketing Danish products and services abroad. GN Hearing A/S, Ballerup, Denmark, is the medical device division of the GN Group, a global leader in intelligent audio solutions with a unique portfolio of medical, professional, and consumer audio solutions, according to the company.
In his speech, the Danish Minister of Defense highlighted how Danish technology and innovation has helped millions of American’s with hearing loss. With the event set during the Patriotic Festival—also called Warrior Week1—the Minister emphasized how Danish technology pioneered by GN, among others, has helped thousands of American warriors returning from the battlegrounds with damaged hearing.
“The company has helped to ensure that Americans, including numerous wounded veterans, are enabled to hear more. And by hearing more, they can do more in their everyday lives. This ultimately allows them to be more as human beings—giving them the ability to live fuller lives,” said Frederiksen.
According to GN Hearing, the company has experienced unparalleled growth and doubled its market share in the United States over the last five years. In 2016, North America accounted for half of GN Hearing’s total revenue, providing a substantial share of export-generated revenue to Denmark. Part of this success can be attributed to Lody’s strong focus on the specific needs of veterans. Today, more than one in five American veterans with hearing loss choose a hearing aid from GN Hearing, said the company.
GN Hearing’s recently launched ReSound LiNX 3D™ reportedly offers users unmatched sound quality, efficient fitting, and groundbreaking remote fine tuning, creating an entirely new hearing care experience. ReSound LiNX 3D delivers clear, natural sound, exceptional speech understanding, and the best sense of where sounds are coming from, according to the company. Additionally, with the new hearing care solution the user can request assistance for any fine tuning of their hearing aid settings wherever they are, eliminating the traditional need to travel to a hearing aid clinic.
GN Hearing CEO Anders Hedegaard said, “Kim Lody has, for the past several years, done an outstanding job as our head of GN Hearing in North America, successfully making sure that patients in the open market, in the Veterans Affairs, and throughout the Beltone network can benefit from our unique and industry-leading technology. This prestigious award is very well deserved, and we at GN Hearing are all proud of working with Kim and her great team. Kim has also been instrumental in preparing for our industry-leading, next generation 2.4 GHz technology with the new ReSound LiNX 3D and the corresponding Beltone Trust hearing aids.”
“I am honored to receive such a prestigious award, which is truly a reflection of the team’s dedication and hard work. I am proud to work with such a talented group of people and an organization that provides life-changing technology to so many people around the world,” said Lody.

1 The Warrior Week is a yearly event organized by the United Service Organization around the city of Virginia Beach, VA, and the surrounding military bases to promote the well-being of wounded warriors and their families.
Source: GN Hearing